Friday, 18 May 2012

Thing 3 My Personal Brand

Trying out the google search exercise on my name is quite interesting.  I have done it before but it was quite sometime ago.

I didn’t expect to find much as I don’t use personal pages on social media networks.  Due to the fact that I work in a school I prefer that personal information is not available on the web.  I did however turn up a few items that I have contributed to CILIP publications in the past.

It’s my intention to only publish items that are in a professional context and with that not to disclose personal or confidential information regarding my work.  I hope that by following these principles that I will end up with a blog that demonstrates my professional capabilities as a librarian and one that I am happy for anyone to see.

In terms of branding the visual look is important.  Again it says something about you as a person.  I’ve happily included a photo which is a suitable portrait.  I have also had a play around in the blog page editor:  I’ve done a little tidying of my site from the basic template.  As it is in the public domain then the look is important as it is a reflection of me and it portrays the work that I do.

I decided to create a gmail account for use with my blog.  I did this with branding in mind as I think that a common approach is best (colour schemes, name format etc) so that it is recognisable across multiple platforms (although I’ve only this site at the moment).  With this in mind, when creating my gmail account, I have used my profile (and real) name and my blog name.  So markn.aschoollibrarian@gmail.com is also part of the brand.

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